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Framework names don’t have to have baggage

The names of our processes can sometimes be the thing that keeps adoption low. Here’s a way to rethink that. The post Framework names don’t have to have baggage appeared first on Jeff Gothelf.

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Who owns product discovery?

How do we create a process where every role has customer access in an effective and sustainable way? Here are some thoughts. The post Who owns product discovery? appeared first on Jeff Gothelf.

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What should be included in a business case?

Most enterprise companies require business cases to fund work. Most business cases are fabrications. What should we actually put in our business cases? The post What should be included in a business...

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Case Study: How 3 startups built their customer discovery practice

3 startups share how they think about and execute customer research and the impact it's had on their business The post Case Study: How 3 startups built their customer discovery practice appeared first...

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10 Challenges to Building a Customer Obsessed Organization

I’ve been working in, with and around product organizations for more than 20 years now. Over time, as with all things, patterns reveal themselves in the work. Sadly, and despite … Continue reading 10...

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10 Tips for Building a Customer Obsessed Organization

10 practical tips for building a culture that obsesses over the customer and understands them deeply The post 10 Tips for Building a Customer Obsessed Organization appeared first on Jeff Gothelf.

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How do you measure product discovery?

If we're going to invest in lean ux and product discovery we should be able to measure its impact. Here's how to do that. The post How do you measure product discovery? appeared first on Jeff Gothelf.

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[VIDEO] How to design lightweight experiments

A short video walking through how to come up with lightweight experiment ideas from a business problem and solution hypothesis. The post [VIDEO] How to design lightweight experiments appeared first on...

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Ego killed the empowered product team

Everyone wants to build empowered product teams. There's one huge obstacle in the way -- your boss's ego. Here's how to overcome it. The post Ego killed the empowered product team appeared first on...

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Stop saying MVP

We've been using the phrase MVP for over a decade. It's long lost its true intent. Let's ditch it in favor of new language. The post Stop saying MVP appeared first on Jeff Gothelf.

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